“The product has to be the hero”: Asembl’s Justin Watson on food brand innovation

Asembl MD Justin Watson discusses his licensing education, the Australian market and Violet Crumble cakes.

Talking Brands: From Peter Rabbit to I Want My Hat Back… What gives a picture book licensing potential?

Kids Industries’ Gary Pope, The Roald Dahl Story Company’s Stephanie Griggs, Penguin Ventures’ Thomas Merrington, Making Things’ Fi Murray and Caroline High Consultancy’s Caroline High talk picture books – and share some thoughts on untapped gems.

“The fit between the cause and the IP is essential”: Louis Kennedy’s Tracey Richardson on crafting partnerships with purpose

Tracey Richardson, Charity and Partnerships Lead at Louis Kennedy, discusses her approach to bringing brands and good causes together.

MDR Brand Management’s Daniel Avener on the design-led approach to crafting authentic partnerships for Amy Winehouse

Daniel Avener, CEO at MDR Brand Management, discusses MDR’s approach to celebrating and protecting the music icon’s legacy.

ARTiSTORY to helm licensing push for Madrid’s Thyssen-Bornemisza National Museum

“For the Museo Nacional Thyssen-Bornemisza, this partnership represents the chance to make its great masterpieces internationally known beyond its own walls and galleries,” said Ana Cela, Head of the Museo Thyssen’s Book and Giftshop.

ISSHO46’s Romario Lai on celebrating HK Tramways with a Pantone Hong Kong range

ISSHO46 director Romario Lai discusses how traditional craftsmanship, sustainability and a focus on authenticity has fuelled the firm’s latest Pantone collaboration.

Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

Silhouettes and slogans to be design focus of Poetic Brands’ Tour de France apparel

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.

Asgard Media’s Robyn Cowling on why successful licensing should be a two-way street and not a cul-de-sac

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

Marvel’s second Fortnite comic to land in June

Each first print issue of the five-part mini-series, Fortnite x Marvel: Zero War, will contain a code to unlock a bonus digital cosmetic in Fortnite.

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