BMW teams with Jeff Koons for limited edition M850i xDrive Gran Coupé

“Never before in the history of our company has a BMW been created with such an extensive design effort as The 8 X Jeff Koons,” said Oliver Zipse, Chairman of the Board of Management of BMW.

Perfetti Van Melle’s Mar Gili on how art, design and the element of surprise fuel brand extensions for Chupa Chups

Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…

Alicia Chen takes us inside ARTiSTORY’s artist collaborations initiative

Alicia Chen – Country Manager of ARTiSTORY’s Singapore Office and head of the artists programme – tells us about bringing artists and museums together for exciting licensing opportunities.

The Brand Radar: How exhibitions can power licensing activity

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.

Desmond & Dempsey’s Molly Goddard on creating luxury dinosaur pyjamas with the Natural History Museum

Desmond & Dempsey co-founder Molly Goddard tells us what prompted the collaboration – and how the Museum’s focus on sustainability left a lasting impression on the firm.

The Brand Radar: Talking art with Vice Press’ James Henshaw

Start Licensing’s Ian Downes talks with Vice Press’ James Henshaw to get an insight into Vice Press and their approach to the art category.

The Opinionated Designer: Art becomes fashion, fashion becomes art…

The Opinionated Designer’s Emma Horton looks at how artists – both well-known icons and more niche names – are making waves in the fashion sector.

Sophie Bloomfield on inspiring designers – and launching a business in the pandemic

Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas

Artisan designer Julie Dodsworth on becoming a brand – and the one thing on which she’d love to work

With her artwork on a plethora of household items, we spoke to Julie Dodsworth about her journey, values and Everyday Rules.

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