MGA Entertainment launches L.O.L. Surprise! Loves Care Bears dolls

“L.O.L. Surprise! is all about big reveals and even bigger smiles, and teaming up with Care Bears delivers both in the most colourful way possible,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment.

Toniebox 2 paves way for “a new chapter of innovation”, says tonies

“Toniebox 2 is much more than just an updated version of the original – its interactive design lets even the youngest children take control of their play with simple, intuitive gestures,” said Tobias Wann, CEO of tonies.

Any Means Necessary readies Invincible apparel collections

“The collaboration with Any Means Necessary is more than about apparel – it’s about telling stories through design that resonate deeply with fans and culture alike,” said Garima Sharma, VP of Licensing & Partnerships at Skybound Entertainment.

Konami Cross Media NY and Nike debut Yu-Gi-Oh! collection

“The passion, care, and attention to detail Nike brought to this Yu-Gi-Oh! collaboration has been extraordinary” said Jennifer Coleman, Senior Vice President of Licensing and Marketing for Konami Cross Media, NY.

LEGO teams with Disney for LEGO Icons Captain Jack Sparrow’s Pirate Ship

Inspired by Disney’s Pirates of the Caribbean franchise, the 2,862-piece set boasts a raft of details.

Paul Smith debuts Oasis collection celebrating 30th anniversary of (What’s the Story) Morning Glory

The collection nods to the fashion of the 1990s and features graphic t-shirts, caps, bags and outerwear.

Laura Adnitt on the development – and success – of Story House Egmont’s Disney Stitch magazine

“The Disney magazine portfolio now consists of six market-leading titles under Story House Egmont’s care”: In conversation with Story House Egmont’s Publishing & Global Brand Management Director, Laura Adnitt.

Global Merchandising Services and Mattel give Backstreet Boys the Little People treatment

“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.

Toho International teams with The Op Games for Clue: Godzilla

Players must find out where Godzilla’s son is being kept, what evil group orchaestrated the kidnapping, and who is holding him hostage.

JoAnn McLaughlin of Disney Consumer Products on capturing the nostalgic vibe of The Fantastic Four: First Steps through apparel, toys and more

“We’ve seen a huge uptick in consumers who want retro-inspired products”: We talk Fantastic Four with JoAnn McLaughlin – Senior Vice President of Licensed Product Design & Development at Disney Consumer Products.

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