The range spans four custom-designed LEGO prints.

“PFL is a disruptor in the combat sports space – fast-growing, tech-forward, and globally recognised – and the opportunities for licensing and consumer products are immense,” said Ari Freedman, VP of Licensing at Surge Brands.

“We see enormous potential across apparel, accessories, home goods, toys, and more – both here in the U.S. and internationally,” said Ari Freedman, President of Surge Brands.

The 21-piece collection merges ‘the spirit of Monopoly with the culture of baseball’.

“A gentle moral, a touch of humour, and a lot of heart…” Emma Soames talks all things Cabbage and Tyler.

A celebration of the industry’s design and inventor talent, among the winners this year are Seven Towns, The Op Games’ Tony Serebriany and Smart Toys and Games.

Bex Coster talks us through the creation of Positive Potato and recent brand extensions with PMS.

“From IP to impact”: Brad Page on crafting immersive brand worlds through merchandise, marketing and digital design.

“With it being Wild’s first character licensing deal, it’s been special”: Grace Tedstone, Licensing Brand Manager at Wild, talks us through the company’s licensing strategy for this year and beyond.

“Our new collection brings Dora’s spirit to today’s fans and families, sparking playtime exploration, encouraging learning new languages and celebrating Dora’s world of adventures,” said Doug Wadleigh, Spin Master’s President, Toys.