“Pringles is a brand that leans into bold flavours, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected,” said Eric Girard, VP of Sales & Marketing at Van Holten’s.

“BBC Playback is more than just merchandise – it’s a celebration of the BBC’s influence on British music and culture,” said Andrew Carley, Director of Global Licensing at BBC Studios.

Tela CEO Gabi Drew looks at how the lifestyle lens can lead to products that power community and connection.

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Smiley’s Valerio Costabile and Janet Martin.

“I love old-school game graphics”: The team at Juiced reveal the trend they feel more brands should embrace.

The team at Watermelon Creative talk us through their approach to crafting successful style guides and trend forecasting.

“It gave us a unique opportunity to blend nostalgia and innovation”: GOSH Charity’s Jenny Martin and the team at Crush talk Neverland.

Craig Narveson – VP of Strategic Partners at Kahoot! – discusses creating content that sparks curiosity.

“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style,” said Blake Hazard, president of the Estate’s licensing entity.

“We’ve built a digital model that turns casual viewers into superfans, and superfans into communities that drive both cultural impact and commercial return,” said Jasmine Dawson, SVP of Digital at BBC Studios.