With festival season upon us, we asked industry figures for their picks of bands and artists that could thrive in the world of consumer products and experiences.

“If you can sell it – between Negosh and Made – you can make it,” said Ari Zebersky, CEO of Negosh.

“The most important advice is to have an exit plan”: Chris Isitt on what toycos should consider when looking at licenses.

“Being turned into an animated character has been a surreal and wonderful experience, and my dream is that it connects with millions of kids and families across the UK and beyond,” said Wicks.

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.

“We are thrilled to be partnering with Jewel to expand our brand into the US and Canada markets,” said Maxine Lister, Head of Licensing at the Natural History Museum.

“This is a call to creative, values-led partners to design with purpose and impact,” said Nicolas Loufrani, CEO The Smiley Company.

Kids Industries’ Hemanshi Mehta talks us through a recent licensed launch that shows how licensing can do far more than simply ‘sell’.

Kids Industries’ Maya Bharal discusses the power of fandom, and why more brands should embrace irreverence.