“This is a really important year for us as a team and it’s fantastic to partner with a band which shares so many of the same values as we do,” said Red Roses captain Zoe Aldcroft.

“The BR Merchant Navy Class ‘Clan Line’ locomotive helped turn Hornby’s fortunes around”: Simon Koher – former Marketing and Development Director at Hornby – on his new book and favourite launches.

“As an authentic UNO fan whose love for the game has been well-known by her fans for many years, Billie Eilish couldn’t be a better partner to elevate UNO with her new Canvas deck,” said Ray Adler, VP and Global Head of Games at Mattel.

“NetSpa have created the perfect complement for cold-water immersion with their robust, portable and highly adaptable inflatable tubs,” said Dr. Duncan French, Senior Vice President at the UFC Performance Institute.

The zone will feature mission-based games and interactive photo spots, as well as themed dining, character cosplay and exclusive merchandise.

“I’m more receptive to ideas in that environment for sure”: Andrew Carley – Director of Licensing, UK/EMEA/Asia at BBC Studios – shares what makes BLE a powerful place to discuss new ideas.

“We’re drawn to properties with a quirkier edge…” In conversation with Phil King, General Manager at Character Wear.

“Fuzzballs is a fantastic addition to our licensing line-up, and our first foray into kawaii pop culture,” said Gary Wadhwani, Co-Founder of Craft Buddy.

Ice Cream Man: The Mortal Coil Shuffle is a custom-designed deck of cards – some will tell part of the story, other will cast spells on unwitting characters.

The game is based on co-designer Richard Borg’s Command & Colour system – seen in titles like Memoir ’44 and Battle Cry.