Brands and the shopping experience

KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.

Atari hotels coming to Dubai, Gilbraltor and Spain will boast gaming playgrounds, bars and cinemas

With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.

From He-Man and Bumblebee to Action Man and RoboCop… David Born lifts the lid on the power of characters

Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.

Mattel celebrates Ken’s 60th anniversary with Berluti collaboration

Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.

Talking Brands: Should M&S bolster its Percy Pig brand through licensing?

In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?

Bésame’s Gabriela Hernandez on the detective work that goes into bringing brands like Mary Poppins into cosmetics

Gabriela tells us about the happy accident that led Bésame into licensing, and we delve into the creative process behind her licensed cosmetics lines.

Games Workshop readies Warhammer’s move into film and TV as Finn Arnesen joins as Head of Entertainment Development

“There is a tremendous appetite for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories and countless memorable characters, our options are virtually limitless,” said Arnesen.

BrandFocus’ Michele Pearce on Scalextric opportunities, Street Fighter rubber ducks and licensing evolutions

We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.

Goose Island celebrates 50 years of Cadbury Creme Eggs with limited-edition beer

“I wanted to make sure when you crack open the beer you knew immediately what the inspiration was,” said Goose Island Master Brewer, Andrew Walton.

The Brand Radar: Volkswagen, Gorenje and the creativity driving car brands forward in licensing

Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.

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