Marketing kids’ brands in the ever-changing digital space
Jack Day, Commercial Director at KidsKnowBest, looks at how can the owners of childrens’ brands can better measure the effectiveness of their marketing spend.
The Brand Radar: Animal Planet, DC Thomson and how brands win in the competitive world of children’s magazines
Start Licensing’s Ian Downes looks at the competitive world of children’s magazines, and dives into a new licensed launch: Animal Planet by DC Thomson.
Talking Brands: Horse racing has a huge following, but does it have the legs to make it in licensing?
SGLP’s Simon Gresswell looks at whether the world of horse racing has untapped potential in licensing, and gets the thoughts of The Point. 1888’s Hannah Stevens and KJG’s Kirsty Guthrie on the subject.
Domino’s details Crash Bandicoot collaboration for its mascot, the Noid
From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.
Matt Conover – Vice President of Disney Live Entertainment at Disneyland – on innovation, storytelling and collaboration
In the first of a two-part interview, Disneyland’s Matt Conover tells us about the shows that defined his approach to crafting live experiences.
Native Shoes debuts Crayola footwear collection
“We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear,” said Warren Schorr, Vice President of Business Development and Global Licensing, Crayola.
Landmark Studio Group’s David Ozer on the brand potential of cult hit Willy’s Wonderland
We caught up with David Ozer, CEO at Landmark, to learn more about the film’s potential in sectors like apparel, publishing and toys.
Skew’s Oliver Dyer on why the licensing industry’s biggest problem is its name
We sat down with Oliver to discuss Skew’s origins, his thoughts on creativity and why designers don’t get the recognition they deserve in the licensing space.
Emily Jacobs – Head of Global Licensing at The LEGO Group – on how passion and purpose fuel great partnerships
Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.
The Opinionated Designer: How Starter’s Budweiser collaboration is fuelling the fire of alcohol licensing
In the first of a new regular column, Designer and Creative Consultant Emma Horton looks at how booze brands are making a splash in fashion.
