Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.

Start Licensing’s Ian Downes looks at how a partnership between Hy Equestrian and art brand Thelwell highlights the benefits of embracing specialist markets.

We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.

Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.

To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.

Guests will walk around the famed rooms of the game, interrogate suspects like Professor Plum and Miss Scarlet, and aim to be the first in their group to solve the mystery.

“Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday,” said Floral Street’s Michelle Feeney.

“As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category,” said Michael Rinzler, Executive VP/Partner, Jazwares.

Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!