Radar Licensing to helm products push for Nic Cage horror Willy’s Wonderland
The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.
Jeweller Martin Katz to launch new lifestyle range spanning apparel, homewares and wine
“Martin’s new collection will embody his authentic style with products reflecting his mastery of both dazzling whimsy and elevated elegance,” said Prominent Brand + Talent’s Dan Levin and Steve Doctrow.
The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing
Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.
Pasta subscription box firm Pasta Evangelists launches its first cookbook with Seven Dials
Founded back in 2016, Pasta Evangelists delivers fresh pasta to subscribers across Britain, and also has a store within the Harrods Food Hall.
MIZIZI’s Paakow Essandoh and Kenneth Obeng on bringing Black Panther and Coming to America into streetwear
We caught up with MIZIZI Founder Paakow Essadoh and Designer Kenneth Obeng to learn more about the origins of the company, how it approaches designing for brands and what fuels their creativity.
Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show
Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.
Lacoste debuts Polaroid apparel collection
The collection is inspired by Polaroid’s famous rainbow logo and centres around the brand’s distinctive blue, green, yellow, orange and red rainbow colours.
The Royal Mint’s Phillippa Green on the brands that celebrate iconic anniversaries, people and themes
From Peter Rabbit to David Bowie: Phillippa Green on The Royal Mint’s iconic designs
Cubles to expand its Little House on the Praire paper toys range
“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.
Anjar and Becker Associates to develop brand extensions for Wham-O’s portfolio, including Slip ‘N Slide, Frisbee and Hacky Sack
“We’re thrilled to have the opportunity to create a licensing program to extend Wham-O and their iconic brands, which have a special place in people’s hearts throughout the world,” said Patti Becker, CEO of Becker Associates.
