Opinions

“Don’t pay any heed to the doomsayers, the licensing industry is booming!”: Licensed Ltd’s Paul Bufton shares his insights from another successful Licensing Expo.

Felipe Noriega, VP of YuMe Toys, on how pacy product development is key to success in the competitive landscape of licensed toys.

“It was truly, tweely bonkers!” Deej Johnson wonders if rebooting the TV show The Avengers is a good idea.

Chloe Caspers, Buying & Visual Merchandising Manager at The Ashmolean Museum, discusses how the brand’s commitment to sustainability shapes its retail operation.

Smart Design Studio’s Nic Davies looks at how recent work across Bunny vs Monkey spin-offs and Science Girl books paints an exciting picture for the future of children’s publishing.

Start Licensing’s Ian Downes reports back from EAG Expo, where brands are engaging with the amusement arcade sector.

As the Hot Wheels show returns to London, Deej Johnson looks at the appeal of Monster Trucks Live.

Creative consultant Deej Johnson on Edward de Bono’s most powerful creative technique…

Vize’s Adam Colp and James Oddy discuss working on classic horror brands like Universal Monsters, American Psycho and Stranger Things…

Skew’s Oliver Dyer sheds light on a new initiative designed to celebrate the invaluable contributions of creatives within the licensing industry.