Coffee mate readies Harry Potter-inspired creamers

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.

Natural History Museum appoints Jewel as its licensing agent in US and Canada

“We are thrilled to be partnering with Jewel to expand our brand into the US and Canada markets,” said Maxine Lister, Head of Licensing at the Natural History Museum.

Smiley and (RED) to launch co-branded collections in 2026

“This is a call to creative, values-led partners to design with purpose and impact,” said Nicolas Loufrani, CEO The Smiley Company.

YuMe Toys bolsters anime slate

“Anime’s momentum shows no signs of slowing down, with fandom that spans and connect generations,” said YuMe’s Felipe Noriega.

BBC Studios readies Doctor Who pop-up experience at San Diego Comic-Con 2025

“We’re incredibly proud to bring the Whoniverse to life at San Diego Comic-Con in such an ambitious and immersive way,” said Callie Bryan, Head of Marketing for Doctor Who at BBC Studios.

Mattel celebrates 30 years of Clueless with launches across Barbie, Little People and Polly Pocket

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.

Global Merchandising Services details partner line-up for Backstreet Boys’ Sphere residency

“From exclusive fashion drops to interactive nightlife and sweet treats, this is one of the most dynamic brand programs we’ve seen for a music residency,” said Lisa Streff, SVP of Licensing & Brand Development for North America at Global Merchandising Services.

BBC Studios welcomes Dion Vlachos as SVP of Consumer Products, North America

“This team, under Suzy Raia’s exceptional leadership, is truly world-class and has built an outstanding reputation across the industry,” said Vlachos.

Van Holten’s readies Pringles Pickle-In-A-Pouch

“Pringles is a brand that leans into bold flavours, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected,” said Eric Girard, VP of Sales & Marketing at Van Holten’s.

Selfridges readies BBC Playback’s first collection of apparel and accessories

“BBC Playback is more than just merchandise – it’s a celebration of the BBC’s influence on British music and culture,” said Andrew Carley, Director of Global Licensing at BBC Studios.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.