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“NASCAR and Anti Social Social Club are coming together to create something fresh, bold, and unapologetic,” said Megan Malayter, Vice President Licensing and Consumer Products at NASCAR.

“Thanks to Hot Wheels, our iconic Race Car token is hitting the fast lane,” said Brian Baker, SVP of Board Games, Nerf and Play-Doh at Hasbro.

“The calendar uplifts the advent tradition by giving consumers something meaningful to make and keep, whilst offering new seasonal sales opportunities for retailers,” said Gary Wadhwani, Director at Craft Buddy.

“This wonderful collaboration brings the Ashmolean’s collection to a broader, younger, more fashion-oriented audience,” said Declan McCarthy, Head of Brand Licensing at the Ashmolean Museum.

“This partnership presents endless possibilities for innovation around masterpieces from the MFA’s rich holdings,” said Debra LaKind, Senior Director, Intellectual Property & Business Development at the MFA.

“Simply Sage is the perfect licensee to extend Leo the Truck into lifestyle categories,” said Jonathan Becker, CEO of Anjar Co. LLC.

“Miffy has had a great 2025 and we’re looking forward to further success in early 2026,” said Rob Wijeratna, Joint Managing Director of Rocket Licensing.

“As a consumer of Wild’s sustainable products, I couldn’t be happier to see this collaboration come to life,” said Natasha Dyson, Founder & CEO, Blonde Sheep Licensing.

“I’m incredibly energised by the entrepreneurial spirit across Paramount,” said Josh Silverman.

Jazwares has “mystery tails” blind figure packs, plush and Squishmallows assortment.