Netflix partners with Ferrero Group for Wonka chocolate, ice cream and cereals

Netflix has partnered with the Ferrero Group for a new line of Wonka products.

Ferrero Group’s Wonka range will span 10 seasonal and limited-edition launches across chocolate, sugar confectionery, ice cream and cereals.

Arriving this fall, Wonka products will be available in the US and select markets across Europe including the UK, France, Italy and Germany.

“For generations, Charlie & The Chocolate Factory has been part of popular culture; our ambition is to apply the Ferrero lens to the Wonka universe and to bring fresh new energy to the seasonal aisle,” said Alessandro Rapali, Premium Chocolate President at Ferrero Group.

“Behind the scenes, our research, development and innovation teams have been carefully leveraging decades of experience in real chocolate factories, applying Ferrero’s signature quality and craftsmanship, and bringing to life a new Wonka world – one that we can’t wait to offer to Wonka fans.”

Filippo Zuffada, Senior Director of Consumer Products, International at Netflix, added: “Netflix is reimagining the Wonka universe built on extraordinary imagination and whimsical creations – and Ferrero, with its outstanding heritage of product innovation and brand-building, could not be a better home for this partnership.

“Together, with the magic of our upcoming entertainment and Ferrero’s world-class portfolio, we’re giving fans a delectable new way to experience the wonder of Wonka on screen and on shelves around the world.”