LW Entertainment puts the spotlight on The Phantom of the Opera as the franchise turns 40

The Phantom of the Opera is set to enter a new licensing chapter with an eye on numerous entertainment formats. LW Entertainment, formerly The Really Useful Group, is set to put The Phantom of the Opera centre stage as the brand turns 40 in October this year.

The record-breaking stage show is set to celebrate four decades of success with a raft of partnerships. LW Entertainment aims to honour Phantom’s legacy and connect with new, younger audiences while accelerating its evolution into a multi-faceted entertainment franchise.

Balancing heritage with innovation, LW Entertainment is collaborating with partners that include UNIQLO, Penguin Random House and Qubic Pictures.
While the partnership with UNIQLO promises apparel as part of its Musical Icons Collection, Penguin Random House is set to broaden the brand’s
storytelling with the first in a series of novels, Our Strange Duet…

Launching in the UK and the US with a September 2026 release date, the novel is written by #1 New York Times bestselling author Erin A. Craig. The sweeping, atmospheric story centres on Christine Daaé’s emotional journey and her agency. Meanwhile, Qubic Pictures is helping LW Entertainment to develop an anime adaptation of Phantom. This promises to bring a fresh visual interpretation to the story’s gothic, romantic and dark fantasy elements.

Speaking of the upcoming activity, Kerry Fox-Long – Global Head of Licensing (Consumer Products) at LW Entertainment – said: “We’re committed to unlocking the full potential of Phantom of The Opera as a world-class entertainment franchise. For decades, our iconic story has captivated hearts… We want that connection to keep growing with fans – existing and new. By expanding and building out consumer products into new places and spaces, we’re creating new ways for partners to be part of a cultural phenomenon and to reach engaged audiences worldwide.”