Jazwares launches SquishPillows

Jazwares has launched SquishPillows, a line of pillows that combines Squishmallows’ super-soft fill with a pillowcase made from the brand’s velvety material.

SquishPillows are rolling out exclusively at Target stores in the US on June 22nd and available now at Target.com. They come in standard and king-sized options, with two firmness levels: firm, available at launch, and medium, releasing in the Fall.

Fans can personalise their SquishPillow with six Squishmallows-themed pillowcase styles, with additional styles launching later this year.

“At Jazwares, we’re always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

“The SquishPillow is the ultimate blend of comfort, functionality, and squishiness – perfect for at home or on the go, and we’re thrilled to launch this exciting new extension to the Squishmallows brand just in time for back-to-school and cozy nights in.”