Interviews

Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.

Charlotte Russell – Director at Pawprint Family – discusses producing patches and pin badges for brands like Elmer, The Gruffalo and Shaun the Sheep.

Cassie Chadderton – Chief Executive of World Book Day – discusses the history of the charity, its mission and future licensing plans for the brand.

Tom Beynon – Creative Producer at Path Entertainment – discusses the development process behind the firm’s MONOPOLY: LIFESIZED and SAW: Escape experiences.

Vize Creative’s founders James Oddy and Adam Colp on why their elevator pitch is their work

Tattoo artist Matt Difa discusses the complexities of Lucasfilm’s licensing at Star Wars Celebration

As an exhibition of his work lands in London’s Cartoon Museum, Karen Addison of Karen Addison Associates discusses opportunities around the Norman Thelwell brand.

The World Wide Fund for Nature’s Emma Scott on why their Wild Scenes sets are a labour of love

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

Uplift Games’ Vicky Huxley and Sim Furniss on bringing the cup feet and big eyes of Adopt Me’s pets into plush, apparel and more…