IFE 2026 details New Products Discovery Theatre tastings and trend sessions

IFE – the International Food & Drink Event – has detailed the tastings and trend sessions taking place at its New Products Discovery Theatre later this month.

‘Premium Indulgence: Craft-Led Growth Brands’ featuring Mr. Sprinkle, Omega Pressery, Robin Ice Cream and Zeit Fuer Brot will demonstrate how craftsmanship and quality cues can drive margin.

‘Functional Hydration: The Next Wave in Drinks’ will showcase brands including Chill Spritz Drink with Ashwagandha, Kloudy Matcha, Hydrogen Innovation and Now Coco, while ‘The Future of Functional: Next-Gen Wellness Brands’ will feature Coffola, INTACT, Vitz, Hustle Bars and Yogoody.

The rise of iced tea will be examined in ‘From Global Favourite to UK Fixture: The Rise of Natural Iced Tea’, led by TT Iced Tea, while ‘Speciality Beverages: Premium Coffee & RTD Innovation’ will spotlight 100 Coconuts, Junca Coffee, Kay – Kuna and She Real Cocktails.

Other sessions include:

• ‘​Modern Cuisine: Global Flavours Driving Growth’
• ‘The Italian Sunday Lunch: Rituals and Flavours with The Italian Trade Agency’
• ‘FICT Taste and Share – the Delights of French Charcuterie’ nd cross-border collaboration.
• ‘Premium Snacking: for Healthy Indulgence’
• ‘Redefined indulgence and luxury innovation’
• ‘Artisan Patisserie with Profitable, Affordable Indulgence for Modern Retail & Foodservice’,

The stage sessions will be moderated by AJ Sharp, Host of Food Rebels and MD of Sharp Relations.

“I’m so excited about the line-up; the team has gathered an incredible mix of producers, tastemakers and pioneers from all over the world,” said Sharp.

“Each of them are innovating, pushing boundaries and reimagining their categories. Expect some really candid, fascinating, and provocative conversations that will challenge the way we think about the future of food.”

IFE Key Sponsor Qualiko will also be taking to the stage with a culinary experience featuring the company’s ambassador Chef Andrii and award-winning chef, author and TV personality Shalina Permalloo – both crafting dishes using Qualiko chicken.

IFE takes place at ExCeL London from March 30th to April 1st.