Disney details Formula 1 Academy collaborations

Disney’s collaboration with Formula 1 is extending to the Formula 1 Academy – a female-only racing championship founded by Formula 1.

Minnie Mouse and Daisy Duck will be front and centre of the collaboration this spring, appearing in exclusive merchandise, on-site character experiences and original content.

“Our collaboration with Formula 1 sparked a cultural moment with fans worldwide, and expanding into F1 Academy opens an exciting new chapter in that story,” said Tasia Filippatos, President of Disney Consumer Products.

“With Minnie Mouse and Daisy Duck leading the way, we’re celebrating confidence, friendship and individuality while connecting Disney storytelling with a sport empowering the next generation of female athletes.”

Susie Wolff, Managing Director of F1 Academy, added: “We’re excited to bring Disney’s iconic storytelling to F1 Academy through Fuel the Magic.

“This new chapter with Disney is inspired by Minnie Mouse and Daisy Duck’s friendship that embodies the power of women supporting women. By bringing together two worlds united by creativity, ambition, and a belief in what’s possible, we’re building pathways that inspire and empower future fans, drivers and leaders to shape the future of our sport.”

More details, content drops and merchandise reveals will debut this spring.