Cloudco, Basic Fun! and Universal bring Care Bears and Wicked together for limited-edition plush range

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

Cloudco Entertainment, Basic Fun! and Universal Products & Experiences have teamed up to launch a line of Wicked-inspired plush Care Bears.

The collection reimagines five Care Bears characters as figures from Wicked: For Good – Love-A-Lot Bear as Glinda, Good Luck Bear as Elphaba, Grumpy Bear as the Wicked Tin Man, Funshine Bear as the Scarecrow and Tenderheart Bear as the Lion.

Standing at 14-inches tall in a two-pack are Love-A-Lot Bear as Glinda and Good Luck Bear as Elphaba, along with 9-inch individual versions of all five characters. The collection will be available for purchase on Amazon.com and at other retailers this Fall.

“Care Bears have always stood for love, kindness, and emotional expression, values that align with the heart of Wicked: For Good,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are.”

Rafa Macias, Executive Vice President, Global CPG Commercial Officer at Universal Products & Experiences, added: “It’s heartwarming to see Wicked: For Good’s iconic characters reimagined through the lens of Care Bears.

“Both brands have passionate, multi-generational fan bases, and this collaboration invites them to celebrate Wicked: For Good together.”

Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!, continued: “At Basic Fun!, we are always looking for innovative ways to connect storytelling and play through product. This collaboration allowed us to design a one-of-a-kind plush collection, rich in delightful character details and filled with heart.”

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