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A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.

“We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear,” said Warren Schorr, Vice President of Business Development and Global Licensing, Crayola.

The range is inspired by some of Marilyn Monroe’s favourite cosmetics and each set comes with a detailed guide to replicate her look.

“The Peanuts and Vayyu collaboration has been a fantastic opportunity for our students to work on a real-life design project with a focus on sustainability,” said Emma Prince, NTU’s course leader for Fashion Design.

“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.

The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.

The range was designed and created by the in-house team at Doughnut Time, a brand known for its hand-crafted inventive doughnuts.

“To take the classic Rock ‘Em Sock ‘Em game, with Mattel as my partner, and align it with the kind of world building, franchise making success we have had with Universal, is truly exciting,” said Diesel.