Nottingham Trent fashion students see their designs become a reality in Vayyu’s Peanuts apparel collection

Fashion students at Nottingham Trent University will see their designs become a reality in a new Peanuts apparel collection from luxury eco-sustainable lifestyle brand Vayyu.

The sustainable apparel line will include garments designed by students from Nottingham Trent University, following a fashion design competition supported by Peanuts Worldwide and Vayyu.

Final year students in NTU’s BA Fashion Design course were challenged to develop a unisex collection called ‘Snoopy Just Got Green’ to embody Vayyu’s ethos of design responsibility and sustainability.

Over 50 students took part in the competition, and the designs were judged by the university’s lecturers as well as representatives from Peanuts Worldwide, Vayyu and WildBrain CPLG, who secured the deal with Vayyu on behalf of Peanuts Worldwide.

Competition winner Alex Bolton, as well as runners up Tom Chin and Alice Doyle, will see a selection of their designs included as part of the new collection, and stocked at a Vayyu pop-up shop in London his summer and also at NTU’s store.

The students also receive a set of the final collection garments featuring their respective designs, a percentage of the net profit from sales made of their designs and work experience with Vayyu.

“The Peanuts and Vayyu collaboration has been a fantastic opportunity for our students to work on a real-life design project with a focus on sustainability,” said Emma Prince, Nottingham Trent University’s course leader for BA Fashion Design.

“The students have learnt so much, utilising their design skills and combining that with graphics and character licensing – there’s been some amazing outcomes and we’re very excited to see their designs become part of Vayyu’s first collection.”

The Peanuts x Vayyu collection and the NTU design challenge is part of Peanuts Worldwide’s “Take Care with Peanuts” initiative, a global multi-year enterprise encouraging everyone to take care of themselves, each other and the Earth.

“With consumers looking to make more environmentally friendly choices, we knew that Vayyu’s commitment to creating ethical and sustainable products would make them an ideal partner to expand our premium apparel offering for Peanuts,” said Tara Botwick, Senior Director, Territory Management EMEA at Peanuts Worldwide.

“What’s more, the Nottingham Trent University students have done a fantastic job at immersing themselves in the Peanuts archives and creating concepts that were focused on protecting the environment and natural world. The whole collection is timely, eye-catching and bold and we’re confident this is just the start on a successful long-term partnership with Vayyu.”

Chris Desai, Founder and Director at Vayyu, added: “With Peanuts being one of the world’s most iconic brands and Vayyu leading the way in sustainable luxury fashion, it’s hugely exciting to champion environmental conservation together. The remarkable ‘Take Care with Peanuts’ initiative shows how brands can lead the way in making this world a better place and as we continue driving sustainability in fashion, we’re proud to bring this new collection to market.”