Planet Rights to lead licensing push for Rebecca Bonbon in UK and Ireland

Planet Rights is now handling licensing for Rebecca Bonbon, the Parisian-inspired lifestyle brand.

Created by Yuko Shimizu – the original designer behind Hello Kitty – Rebecca Bonbon is a fashionable French bulldog character with a ‘chic aesthetic and aspirational lifestyle’.

Managed globally by Tokyo based Crown Creative, Rebecca Bonbon already enjoys success across Asia and South America and Planet Rights believe it to be well-positioned for expansion into the UK market.

“Rebecca Bonbon is of the highest pedigree and ideally positioned within the licensing landscape as a character brand with genuine fashion credibility”, said Rob Goodchild, Managing Director at Planet Rights.

“Our focus is to build a strategic, program with a strong visual identity that combines playful café culture with Kawaii charm.”

Kengo Fuji, General Manager of Crown Creative, added: “We are delighted to be expanding Rebecca Bonbon’s footprint into the UK and Ireland with the appointment of Planet Rights.

“We’re committed to supporting the brand through strong asset development and trend led design, ensuring it continues to delight existing fans while engaging new audiences across the world.”