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With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.

Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.

“There is a tremendous appetite for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories and countless memorable characters, our options are virtually limitless,” said Arnesen.

“I wanted to make sure when you crack open the beer you knew immediately what the inspiration was,” said Goose Island Master Brewer, Andrew Walton.

The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.

“This channel is a labour of love for the Rolling Stone staff and is an opportunity not just to bring our brand of storytelling to new audiences, but make them a part of the story,” said Executive Producer Christopher Cruz.

“We look forward to growing the licensing program with thoughtful partnerships that excite fans and introduce his brand ethos to new admirers alike,” said Licensing Haüs’ Maria Alcaide.

New streaming service will also house live-action Dora the Explorer and The Fairly OddParents shows, as well as a CG reboot of Rugrats.

Fashion design graduate Lucy showcased her winning collection at London Fashion Week and her MTV range is now available to buy at River Island.

The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.