Interview
Roald Dahl Book Nooks? Paper Engine’s Hayley Symonds on why Matilda is the first to get this treatment…
Look at the Book Nooks! Hayley Symonds in conversation on Paper Engine’s partnership with Roald Dahl.
Disney’s Liz Shortreed on putting authenticity at the heart of its Disney Princess collection with Bath & Body Works
Liz Shortreed – SVP of North America & Global Softlines at Disney – discusses the magic behind Disney Princess lines.
Exploding Kittens’ Ian Clayman on translating the alliances, betrayals and social gymnastics of Survivor into a card game
“Our focus was on recreating those juicy moments of tension…” Ian Clayman, Senior Game Designer at Exploding Kittens, talks us through the development of Survivor: The Tribe Has Spoken.
Private Enterprise? Chris Huisman reveals why TOMY’s new Star Trek model is out of this world
Going where no ship has gone before: designer Chris Huisman lifts the lid on TOMY’s Enterprise refit.
Surge Brands’ Ari Freedman talks Toxic Waste, Mister Softee – and the power of nostalgia
Ari Freedman, VP of Licensing at Surge Brands, on what pulls him towards certain brands – and how he fuels his creativity.
“Something timeless and widely loved…”: Jo Lochhead on what makes a brand right for The Crafty Kit Company
The Crafty Kit Company Founder Jo Lochhead discusses making kits for brands like Peter Rabbit, Moomins and Paddington.
Mark Ayres on why Spitfire Audio and BBC Studios teamed up to license The BBC Radiophonic Workshop
Sounds impossible! Mark Ayres explores the BBC Radiophonic Workshop’s rise, fall… And rise again!
Hasbro’s Jennifer Schroth on bringing Play-Doh and Barbie together for a line of new playsets
“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.
Louise Simmonds talks retail relationships, style guides and the potential of the wellbeing sector
“Be in all the right places your audience hangs out”: We talk with licensing industry expert Louise Simmonds.
Pokémon in print: As the 30th anniversary countdown begins, we chat to Farshore’s John Packard
John Packard, Publishing Director at Farshore, HarperCollins UK, discusses the secret of Pokémon’s appeal.