Interview
“Think about storytelling”: Luisa Sanders discusses winning social media strategies for licensors and licensees
Social media strategist and copywriter Luisa Sanders reveals her tips for cutting through the noise.
On the Button: Fluid’s Stacey Bates-McCue on crafting creative for PlayStation
“It’s video games, so play and movement is key”: Stacey Bates-McCue – Creative Director of Licensing at Fluid – takes us inside development of DTR kits for PlayStation.
Ultimate Guard’s Licensing Manager, Alexander Thieme, on thinking out of the box with Squaroes
Alexander Thieme explains why Ultimate Guard’s design team is boxing clever with Squaroes.
Sony Interactive Entertainment’s Steffi Steffen talks fandom, creativity and the untapped potential of Astro Bot
“We don’t just license logos – we look for meaningful links that reflect the heart of each franchise”: In conversation with Steffi Steffen – Senior Director, Licensed Merchandise at Sony Interactive Entertainment.
“The possibilities are almost limitless”: BBC Studios’ Andrew Carley on recent wins – and future opportunities – for BBC Playback
“If we didn’t have this creative, this deal wouldn’t have happened”: Andrew Carley, Director of Licensing – UK/EMEA/Asia at BBC Studios, discusses BBC Playback at Selfridges.
Countdown to Halloween: Lucy Salisbury and Lauren Ilsley on the rise and rise of Funko advent calendars
Funko fun for everyone: How Bitty Pop! Funko Pocket! advent calendars are opening new doors.
“It started as a fandom…” Orbitkey’s Co-Founder, Rex Kuo, discusses Disney carry, work, and travel accessories
Why working with Disney fulfils a childhood dream: Rex Kuo reveals why the license means so much.
Why Guinness pie caught the eye of Declan Hassett – Senior Licensing Manager at Diageo
“It’s a little bit art and a little bit science…” Diageo’s Declan Hassett talks pie, cake and more…
Ethan Lawrence – Creative Director EMEA at Disney Consumer Products – talks luxury fashion, retro appeal and untapped brands
“There’s always a moment of curiosity when Gen Z stumbles across something from the past…”: Disney’s Ethan Lawrence on Buffy, Stitch and potential around The Golden Girls.
Danny Schaefer – Lead Designer at Fantasy Flight Games – on what’s new with Star Wars Unlimited: Legends of the Force
“While Force characters are the focus of the set, I’m super excited by all the Creatures showing up on cards too”: FFG’s Danny Schaefer talks Legends of the Force.