BLE tips & tricks with… The Snowball Effect’s Nikki Beckett

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is The Snowball Effect Founder Nikki Beckett

Nikki, thanks for making time. When did you first attend BLE?
I’ve been attending BLE for longer than I can remember… Must be over 10 years!

What’s been your best BLE memory?
It was back when I was relatively new to licensing, but I kept bumping into everyone I knew – in the coffee stand, in the stand aisles… It started to feel like a real community.

And what makes for a good BLE meeting?
It’s the unexpected meetings; people you weren’t expecting to meet being brought to the table because of the event.

What’s your key aim for this year’s BLE?
To check out what everyone is up to in the market and set up some interesting meetings.

Before we let you go, can you give us a BLE tip or recommendation? Could be a restaurant, pub, venue or show advice…
It’s definitely worth setting up key meetings in advance, but do leave room in the diary for drop ins.

Good tip – thanks again!

If you still haven’t registered for BLE this year, click here to do so!

BLE 2023 runs at ExCeL London from October 4th to 6th 2023.

Brand Licensing Europe

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