BLE tips & tricks with… The Snowball Effect’s Nikki Beckett

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is The Snowball Effect Founder Nikki Beckett

The Brand Radar: The Batman, Oreo and a deep dive into the world of licensed promotions

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

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