BLE tips & tricks with… Penguin Ventures’ David Sprei

Brand Licensing Europe

by Billy Langsworthy
Published 22.07.23

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is David Sprei, Commercial Director at Penguin Ventures.

Hi David. When did you first attend BLE?
Many years ago – 2010/2011… ‘Cold walking,’ hunting non-licensing deals with no appointments and amazed by the show.

What’s your best BLE memory?
Mark Kingston and Anna Knight being Nickelodeon ‘slimed’ on the Paramount stand a good few years ago. A brilliant stunt and they both took it so well!

What makes for a good BLE meeting?
Mutual energy between licensor and licensee going into a new deal/NPD/collab.

What’s your key objective for this year’s BLE?
Talking overall portfolio updates for 24, as well as showing off our new properties – World of Eric Carle (UK) and one more that’s TBA…

We’ll keep our eyes peeled! Before we let you go, can you give us a BLE tip or recommendation? Could be a restaurant, pub, venue or show advice…
Always walk the show. Drink water, water and water. Smile. Listen. Focus on new business. And fill the diary – you never know what that one appointment will turn into.

Wise words. And where is your stand this year?
Penguin Ventures is at C164.

Great! Thanks again David.

If you still haven’t registered for BLE this year, click here to do so!

BLE 2023 runs at ExCeL London from October 4th to 6th 2023.

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BLE Brand Licensing Europe Penguin Ventures David Sprei

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