BLE tips & tricks with… Aardman’s Danny Heffer

Brand Licensing Europe

by Billy Langsworthy
Published 31.07.23

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Danny Heffer, Creative Lead at Aardman Animations.

Danny, thanks for making time. When did you first attend BLE?
What seems like a hundred years – but is actually only 14 years – ago. Back in the sun-dappled halcyon halls of Olympia…

What’s been your best BLE memory?
The reaction when we first took a four-metre-high polystyrene sheep.

Danny Heffer, Aardman, Brand Licensing Europe, BLE

Ha! That’ll do it! Now, what makes for a good BLE meeting?
The best are always the completely random chats in the queue for a sandwich. The ‘one in a million’ meets that turn into something with potential. I love BLE for that – the unpredictability of jumbling up against thousands of like-minded folk.

Great answer. And what’s your key aim for this year’s BLE?
To break the mould and find something new. Always.

Before we let you go, can you give us a BLE tip or recommendation? Could be a restaurant, pub, venue or show advice…
Aardman always have the best giveaways… Get there early!

Ha! With that in mind, where is your stand this year?
We’re at B160.

Fab! Thanks Danny.

If you still haven’t registered for BLE this year, click here to do so!

BLE 2023 runs at ExCeL London from October 4th to 6th 2023.

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BLE Brand Licensing Europe Danny Heffer Aardman

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