Danny Heffer

“The usual method of putting a nice bit of the archive on a mug will only go so far”: Danny Heffer shares his tips for heritage brands looking to commission creative.

From Crayola Doodle Coasters to a Teenage Mutant Ninja Turtles Sewer Launch… Industry figures share their picks for IP well-suited to rollercoasters.

“Kawaii feels like it’s just getting started”: Independent creative Danny Heffer reports back from recent trips to London Toy Fair and Spring Fair.

From KPop Demon Hunters to the rise of the Norman… Independent creative Danny Heffer on the highs and lows of 2025.

“Licensing, moi?!”: Industry figures tell us where the iconic swine could shine in consumer products, experiences and beyond…

Dot Dash Design’s Paula Rich, independent creative Danny Heffer, Apparel of Laugh’s Jude Coram and Doodlebug Design’s Maria Thomas give us their half-year review.

We asked industry figures what they’d like to see more of from the licensing sector – and what they want less of…

“I think stands that create retail-like environments really work”: Danny Heffer reports back from London Toy Fair and Spring Fair.

“People watching and store visits are vital”: Danny Heffer shares his thoughts on creativity, retail and 25 years in the industry.

Dynamo’s Danny Heffer, Start Licensing’s Ian Downes and Atlantic Mat’s Susan Baker share their picks of brands that could win in gifting.