Blonde Sheep Licensing’s founder, Natasha Dyson, discusses her long career
Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership
PUMA partners with Kellogg’s for collection celebrating 70 years of Tony the Tiger
The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.
Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development
Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.
Nike’s Jordan Brand teams with TfL for Zone 23 apparel collection
The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.
Hasbro’s Gray Bright on bringing Wordle into board games
Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming – on the collaborative design process behind Wordle: The Party Game.
Fruit-tella moves into lip balms, accessories and bath fizzers
Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.
Endemol Shine North America’s Tamaya Petteway to lead the firm’s licensing division
“Having previously led our licensing division, I’m thrilled to return to the business and build upon our team’s proven success, while continuing to lead our brand partnerships and digital initiatives here at Endemol Shine North America,” said Petteway, SVP at Endemol Shine North America.
Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development
Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.
MDR Brand Management secures FIFA clothing deal with Korea’s Cowell Fashion
“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.
adidas Originals debuts Home Alone 2 sneaker
In a nod to a line from the film, an inscription across the two velcro strap bases reads: ‘As long as we have our turtle dove, we’ll be friends forever.’