Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.
Funko Games’ Josh Manderville and Deirdre Cross on bringing Fast & Furious, Seinfeld and ESPN into board games
Deirdre Cross, VP at Funko Games, and Josh Manderville, Art Director at Funko Games, give us the lowdown on the firm’s latest slate of titles.
Moose Toys’ Fraser Paterson on bringing Looney Tunes into toys with its Space Jam: A New Legacy range
We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.
Disneyland’s Matt Conover on Star Wars Galaxy’s Edge, Avengers Campus and putting the audience first
In part two of this interview with Matt Conover – Vice President of Disney Live Entertainment at Disneyland – we talk research, inspiration and the importance of creating experiences that speak to new audiences.
LEGO and adidas debut ZX 8000 Bricks collection
Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.
Domino’s details Crash Bandicoot collaboration for its mascot, the Noid
From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.
Matt Conover – Vice President of Disney Live Entertainment at Disneyland – on innovation, storytelling and collaboration
In the first of a two-part interview, Disneyland’s Matt Conover tells us about the shows that defined his approach to crafting live experiences.
Native Shoes debuts Crayola footwear collection
“We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear,” said Warren Schorr, Vice President of Business Development and Global Licensing, Crayola.
Landmark Studio Group’s David Ozer on the brand potential of cult hit Willy’s Wonderland
We caught up with David Ozer, CEO at Landmark, to learn more about the film’s potential in sectors like apparel, publishing and toys.
Skew’s Oliver Dyer on why the licensing industry’s biggest problem is its name
We sat down with Oliver to discuss Skew’s origins, his thoughts on creativity and why designers don’t get the recognition they deserve in the licensing space.