Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.

The range is inspired by some of Marilyn Monroe’s favourite cosmetics and each set comes with a detailed guide to replicate her look.

“The Peanuts and Vayyu collaboration has been a fantastic opportunity for our students to work on a real-life design project with a focus on sustainability,” said Emma Prince, NTU’s course leader for Fashion Design.

“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.

The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.

The range was designed and created by the in-house team at Doughnut Time, a brand known for its hand-crafted inventive doughnuts.

We caught up with the Museum’s Head of Licensing – Maxine Lister – to dive into the design process behind some of the firm’s recent collaborations.

Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.

“To take the classic Rock ‘Em Sock ‘Em game, with Mattel as my partner, and align it with the kind of world building, franchise making success we have had with Universal, is truly exciting,” said Diesel.

The new store sells a range of exclusive personalised and non-personalised Monopoly gifts, including cushions, posters and even a Monopoly board café table.