The collaboration was brokered by WildBrain’s licensing agency, WildBrain CPLG, and facilitated by Born to License, who guided Hubman and Chubgirl through every stage of the process, from initial agreement through creative development and launch.

This release marks Hubman and Chubgirl’s first foray into licensing, with Strawberry Shortcake becoming the first licensed character to be redrawn in Chubgirl’s signature style.

The 23-piece collection includes vinyl sticker sheets, washi tape, planner sticker sheets, die-cut stickers, variety sticker sheets, a reusable sticker album, a memopad, and more. The range is available individually or in the Strawberry Shortcake Box Set.

“Getting to redraw such an iconic character in my own style was a dream come true,” said Pecca, aka Chubgirl.

“Strawberry Shortcake was a big part of many childhoods, and bringing her into the Hubman and Chubgirl world for our first licensed collection feels incredibly special. I hope fans have as much fun using these pieces as I had creating them.”

Ben Peace, EVP Franchise at WildBrain, added: “Strawberry Shortcake continues to evolve beyond the screen into meaningful lifestyle categories.

“Hubman and Chubgirl’s distinctive style make them an ideal partner to reinterpret Strawberry’s signature sweetness for both longtime fans and those discovering the brand for the first time.”

David Born, CEO of Born to License, said: “Strawberry Shortcake has always had a sweetness that connects generations, and Pecca’s hand-drawn reimagining of the character captures that magic in a way that feels completely fresh.

“This launch is exactly the kind of collaboration we love to be part of.”

The Hubman and Chubgirl × Strawberry Shortcake collection is available for pre-order now at https://hubmanchubgirl.store/.

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This new representation builds on WildBrain CPLG’s recently extended remit to lead licensing efforts for Miraculous Corp outside the Americas.

Under the previously announced multi-year licensing agreement, WildBrain CPLG is accelerating consumer products programs in multiple key markets across EMEA and Asia-Pacific, with a focus on long-term brand development across key categories. Broadcast partner TF1 continues as the agent for France.

With the expanded LBE remit, WildBrain CPLG will now also spearhead location-based entertainment opportunities for Miraculous, unlocking new immersive experiences and bringing the brand to life for fans across EMEA and APAC.

Separately and independently from WildBrain CPLG’s representation activities, Miraculous Corp is expanding its Miraculous Family Entertainment Center footprint in the Middle East through a direct agreement with Ground Control Entertainment. New locations are planned for Jeddah and Mecca in Saudi Arabia following the previously announced Doha flagship opening in August 2026.

“Location-based entertainment is an increasingly important part of how we connect fans to the world of Miraculous,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp.

“Following the success of MOIR’s recently launched Miraculous Experience: Superhero Training in Paris, and our partnership with Ground Control to launch three new attractions across the Middle East, we’re excited to expand these immersive experiences with a partner that has already demonstrated strong momentum in the LBE space. WildBrain CPLG’s growing expertise in themed attractions, exhibitions and experiential entertainment makes them an ideal collaborator as we continue to grow the franchise globally.”

Maarten Weck, Chief Commercial Officer and Managing Director at WildBrain CPLG, added: “As location-based entertainment continues to redefine how fans engage with their favourite brands, we’re excited to bring our expertise in immersive experiences to the Miraculous franchise.

“From exhibitions and family attractions to branded retail and entertainment destinations, we see tremendous opportunity to expand the brand’s footprint and create meaningful fan experiences across EMEA and Asia-Pacific.”

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WildBrain CPLG will have an initial emphasis on confectionery, apparel and accessories, home and décor, stationery and paper goods, gift and novelty, and more.

The partnership launches with a collaboration with Inditex, which sees Zara introduce a limited-edition collection of Casa Batlló t-shirts.

“Casa Batlló is not merely an architectural landmark, but a living expression of Gaudí’s creative universe where nature, innovation and craftsmanship intertwine to evoke emotion and transcend time,” said Marina Porte, Head of Licenses & Collaborations at Casa Batlló.

“As an ever-evolving cultural project, it continues to inspire new perspectives and forms of creativity across generations. Our collaboration with WildBrain CPLG allows us to extend this legacy with rigor and sensitivity, translating Gaudí’s vision beyond the building itself. Each licensing initiative is conceived as a coherent extension of his values: the pursuit of organic beauty, a deep respect for craftsmanship, and the ability to foster a profound and universal emotional connection.”

Pau Pascual – SVP Commercial, Europe, the U.K. and the Americas at WildBrain CPLG – added: “Casa Batlló is an extraordinary cultural icon with a uniquely expressive visual language rooted in creativity and imagination.

“We’re excited to be partnering with Casa Batlló to build a strategic global licensing programme that ensures every collaboration reflects the building’s artistic integrity, architectural brilliance, and global cultural significance. The launch with Inditex and Zara is a strong signal of the calibre of partners and opportunities ahead.”

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While the deal excludes select countries across Europe like the UK, WildBrain CPLG will drive a licensing program spanning publishing, apparel, accessories, toys and collectibles, FMCG, homeware, gifting, novelty, and more.

“The expansion of our partnership with WildBrain CPLG supports our ongoing efforts to grow Rovio’s Angry Birds franchise through licensing in key international markets,” said Alexander Gomez, Vice President of Licensing & Partnerships at SEGA of America.

“By extending representation into new territories and categories, we’re well positioned to support product launches tied to the upcoming Angry Birds Movie 3 in December 2026.”

Maarten Weck, EVP Global Partnerships and Licensing at WildBrain, added: “Mobile gaming continues to surge year after year, and Rovio’s Angry Birds remains one of its original pioneers. With the next chapter of this hugely successful film franchise on the way, we’re rolling out a licensing programme that taps into the brand’s powerful nostalgia, while engaging a whole new generation of fans.

“As we continue to strengthen our partnership with SEGA, these new rights unlock exciting opportunities for a fresh wave of Angry Birds merchandise for fans worldwide.”

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The new Regional Directors will work closely with local commercial leads and teams – and senior leadership – to ‘enhance strategies across Europe, strengthen key retail and category partnerships, share best practices more effectively and drive sustainable, long-term growth for partners’.

The four directors promoted into the new Regional Director roles are:

• Stacy Scimia, Regional Director, UK & Nordics
• Angela Reuber-Gundolf, Regional Director, Germany, CEE & Benelux
• Laurent Fourcine, Regional Director, Italy, France & Spain
• Begüm Isikli, Regional Director, Turkey & Greece (

“Europe is a highly diverse and dynamic licensing landscape, and this new Regional Director model is another strategic step that allows us to harness the full strength of our local expertise while operating with greater scale and consistency,” said Pau Pascual, SVP Commercial, Europe, the U.K., and the Americas at WildBrain CPLG.

“Each Regional Director brings deep market knowledge and a strong track record of developing brands, building robust licensee ecosystems and unlocking growth opportunities across multiple categories. By bringing markets together under these experienced leaders, we’ll deliver even greater impact for our partners across the region.”

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WildBrain CPLG’s LBE team – led by Evi Sari – will identify and spearhead opportunities for immersive, high‑quality branded experiences across theme parks, family entertainment centres, exhibitions and walk‑through attractions.

“Fandom for the Dr. Seuss property continues to accelerate, as its characters and stories remain firmly at the centre of the cultural zeitgeist,” said Susan Brandt, President and CEO of Dr. Seuss Enterprises.

“We are actively expanding our location-based entertainment business to meet growing global demand, creating immersive experiences that bring our stories to life for fans of all ages. Through our collaboration with WildBrain CPLG, we are scaling this category with intention and innovation – unlocking new opportunities for audiences worldwide to engage directly with our IP in meaningful, memorable ways.”

Maarten Weck, EVP, Global Partnerships & Licensing at WildBrain, added: “This expansion represents a significant next step in our partnership with Dr. Seuss Enterprises at a time when demand for immersive, story‑driven experiences has never been stronger. These brands, with their timeless tales, delightful art and beloved characters, continue to resonate across generations and are ideal for high‑quality experiences that will create long-term value, uphold creative integrity and stay true to Dr. Seuss’ mission to inspire reading and joyful learning for children and families worldwide.”

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With deep expertise in consumer products and regional market strategy, Kopp will spearhead WildBrain CPLG’s next phase of growth across the APAC and MENA regions.

Kopp joins WildBrain CPLG from her most recent role overseeing Hasbro’s Consumer Products division across APAC (excluding Greater China) and MENA. Prior to Hasbro, her career spanned senior roles at Warner Bros. Discovery, The Smiley Company and The Walt Disney Company.

Kopp will be based in Singapore and report to Maarten Weck, WildBrain’s EVP, Global Partnerships & Licensing. As General Manager WildBrain, Greater China, Benjamin Bao will continue to steer WildBrain CPLG’s growth in that country, reporting to Maarten Weck. Ben Peace – SVP APAC, MENA & India – will be leaving the business at the end of February as he relocates to the UK and embarks on new opportunities.

“Marie brings a rare blend of strategic insight, regional expertise and hands‑on commercial leadership across complex, fast‑growing territories,” said Maarten Weck, EVP, Global Partnerships & Licensing at WildBrain.

“Her track record in scaling brand presence, forging strong partner ecosystems and unlocking new opportunities makes her an exceptional addition to our leadership team. I’m confident she will help accelerate our growth ambitions across the Asia‑Pacific region and further strengthen WildBrain CPLG’s footprint in these dynamic markets.

“I also want to extend my heartfelt appreciation to Ben for the dedication, leadership and care he has brought to our business. His vision and commitment were instrumental in the expansion of our presence across Asia‑Pacific, laying the foundation for the next phase of our growth. We wish him every success in his next chapter.”

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The new rights build on WildBrain CPLG’s longstanding partnership with Ubisoft in the French market for its Raving Rabbids brand.

Under the expanded agreement, WildBrain CPLG will spearhead a strategic cross-category licensing programme for Rayman, targeting categories including apparel and accessories, toys and collectibles, homewares, publishing, stationery, promotions, and more.

“Our collaboration with WildBrain CPLG marks a new chapter in the evolution of the Rayman licensing program,” said François Tallec, VP Partnerships & Consumer Products at Ubisoft.

“We’re excited to see how this partnership will expand its reach and inspire meaningful brand experiences across fashion, collectibles, and more.”

Clémentine Goutaine, Commercial Director, France at WildBrain CPLG, added: “Rayman is a truly iconic character whose unique visual identity and whimsical universe have captivated fans for three decades.

“As Ubisoft marks this significant milestone, expanding our partnership in France presents exciting opportunities to bring Rayman to life offscreen through fresh and innovative consumer products and experiences that celebrate the brand’s enduring appeal.”

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In global partnerships, Dr. Martens’ collection of Wednesday-inspired footwear and accessories is expanding with a new collection launching this month. These will be joined by an expanded range of charms and jewellery from Thomas Sabo, and premium jewellery by Maria Nilsdotter.

In pan-European collaborations, Wagner Pizza is launching a themed range across multiple markets, while Lidl has rolled out seasonal confectionery in time for Halloween.

In France, a Wednesday-branded meal promotion and premium is available at McDonalds, while in the UK, Primark has launched a multi-category collection across fashion, home and beauty inspired by outfits worn in the new season of the show.

Stationery from Undercover is hitting stores across Germany, Austria, and Switzerland, while in France Gallimard Jeunesse has launched journal note pads. In Spain and Portugal, Burger King is running a Wednesday meal promotion.

“We’re extremely proud of our long-standing relationship and our shared commitment to driving licensing success across Amazon MGM Studios’ powerhouse portfolio,” said Pau Pascual​, SVP, Commercial, Europe, the UK and the Americas at WildBrain CPLG.

“Wednesday remains one of the most in-demand licensed properties globally, and as Nevermore Academy reopens its doors, we’re excited to bring fans more new products to enjoy off screen.”

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Even after 50 years, Playmobil continues to captivate children and collectors worldwide with its innovative toy figures and worlds. Playmobil’s refreshed brand strategy for 2025 aims to strengthen relevance, reach new audiences, and accelerate globalisation. A statement released on September 9th promises creative campaigns, innovative product portfolios and new partnerships across promotions, home, apparel, accessories, and health and beauty.

Meike de Vaere, SVP, Partnerships & Business Development, WildBrain, said: “Playmobil has incredibly enduring appeal… Its unmistakable design continues to fuel major global collaborations and innovative market-led products inspired by playfulness and imagination.” She continues: “These new partnerships reflect Playmobil’s multigenerational appeal, and our commitment to bringing joy to fans and families around the world through fun and unique consumer products and experiences.”

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