WildBrain CPLG to represent Location-Based Entertainment rights for Dr. Seuss properties across the UK, Europe and Asia-Pacific

Dr. Seuss Enterprises and WildBrain CPLG are expanding their partnership, with WildBrain CPLG now representing Location-Based Entertainment rights for Dr. Seuss properties across the UK, Europe and Asia-Pacific – excluding Greater China.

WildBrain CPLG’s LBE team – led by Evi Sari – will identify and spearhead opportunities for immersive, high‑quality branded experiences across theme parks, family entertainment centres, exhibitions and walk‑through attractions.

“Fandom for the Dr. Seuss property continues to accelerate, as its characters and stories remain firmly at the centre of the cultural zeitgeist,” said Susan Brandt, President and CEO of Dr. Seuss Enterprises.

“We are actively expanding our location-based entertainment business to meet growing global demand, creating immersive experiences that bring our stories to life for fans of all ages. Through our collaboration with WildBrain CPLG, we are scaling this category with intention and innovation – unlocking new opportunities for audiences worldwide to engage directly with our IP in meaningful, memorable ways.”

Maarten Weck, EVP, Global Partnerships & Licensing at WildBrain, added: “This expansion represents a significant next step in our partnership with Dr. Seuss Enterprises at a time when demand for immersive, story‑driven experiences has never been stronger. These brands, with their timeless tales, delightful art and beloved characters, continue to resonate across generations and are ideal for high‑quality experiences that will create long-term value, uphold creative integrity and stay true to Dr. Seuss’ mission to inspire reading and joyful learning for children and families worldwide.”