Hubman and Chubgirl launches Strawberry Shortcake stationery collection

Stationery brand Hubman and Chubgirl has partnered with WildBrain on a Strawberry Shortcake stationery collection.

The collaboration was brokered by WildBrain’s licensing agency, WildBrain CPLG, and facilitated by Born to License, who guided Hubman and Chubgirl through every stage of the process, from initial agreement through creative development and launch.

This release marks Hubman and Chubgirl’s first foray into licensing, with Strawberry Shortcake becoming the first licensed character to be redrawn in Chubgirl’s signature style.

The 23-piece collection includes vinyl sticker sheets, washi tape, planner sticker sheets, die-cut stickers, variety sticker sheets, a reusable sticker album, a memopad, and more. The range is available individually or in the Strawberry Shortcake Box Set.

“Getting to redraw such an iconic character in my own style was a dream come true,” said Pecca, aka Chubgirl.

“Strawberry Shortcake was a big part of many childhoods, and bringing her into the Hubman and Chubgirl world for our first licensed collection feels incredibly special. I hope fans have as much fun using these pieces as I had creating them.”

Ben Peace, EVP Franchise at WildBrain, added: “Strawberry Shortcake continues to evolve beyond the screen into meaningful lifestyle categories.

“Hubman and Chubgirl’s distinctive style make them an ideal partner to reinterpret Strawberry’s signature sweetness for both longtime fans and those discovering the brand for the first time.”

David Born, CEO of Born to License, said: “Strawberry Shortcake has always had a sweetness that connects generations, and Pecca’s hand-drawn reimagining of the character captures that magic in a way that feels completely fresh.

“This launch is exactly the kind of collaboration we love to be part of.”

The Hubman and Chubgirl × Strawberry Shortcake collection is available for pre-order now at https://hubmanchubgirl.store/.