Video Games
StoryToys readies LEGO Bluey mobile game
“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.
Eric Wood – SVP of Publishing at Scopely – on transcending generations and geographies with MONOPOLY GO!
“The team has always prioritised community-driven experiences”: Scopely’s Eric Wood on the key design decisions that shaped MONOPOLY GO!
EXG Pro’s Alan Fenwick on the rise and rise of Cable Guys
Alan Fenwick, CEO and Co-Founder at EXG Pro, on the origins of the company, the success of Cable Guys – and knowing when to kill an idea.
The Brand Radar: From Sidemen ice cream to square-shaped Doritos… A look at promotions and innovations with brands in food
Start Licensing’s Ian Downes shares his picks of interesting developments in the world of brands and food.
The Pokémon Company International’s Mathieu Galante on the rise and rise of the iconic brand
In conversation with Licensing Director EMEA at The Pokémon Company International, Mathieu Galante.
Care Bears comes to Stumble Guys
“What better way to celebrate Valentine’s season than by welcoming the Care Bears into the Stumbleverse?” said Jake Bales, SVP & General Manager for Stumble Guys at Scopely.
Scopely appoints CAA Brand Management as licensing agency for Stumble Guys
“We see significant potential to expand the game’s reach by extending the brand into the consumer products industry,” said Noah Gelbart, President of CAA Brand Management.
The Brand Radar: Brands come out to play at EAG Expo
Start Licensing’s Ian Downes reports back from EAG Expo, where brands are engaging with the amusement arcade sector.
Fanattik extends and expands partnership with Konami for Yu-Gi-Oh!
“It’s hard to find a more dedicated bunch of people who have genuine passion for the brand they are part of then the Konami team,” said Anthony Marks, MD at Fanattik.
Ivory Jones – Director of Consumer Products at Riot Games – on fans, authenticity and being a gamer
Riot Games’ Ivory Jones talks us through the company’s “dream partnership” with Fenty Beauty.