Video Games

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

“Incorporating a popular franchise like Street Fighter into a campaign allows brands to tap into a high level of pre-awareness as there is an existing fanbase who already love the IP,” said David Born, Founder and CEO of Born Licensing.

Riot Forge’s Rowan Parker discusses creative collaborations, fan engagement and telling stories through video games.

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

The deadline for nominations is Friday, July 28th.

The range spans t-shirts, polo shirts, hoodies, tracksuits and caps all featuring the G2 X Ralph Lauren crest.

There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.

“Innovative products have always done well…” Lisle Licensing’s Francesca Lisle discusses Tetris ideas

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

It marks the first time a sword created from a video game has ever been on display in the Royal Armouries.