Video Games
Land Rover lands in Greenville on Roblox
Players can now explore Greenville in four officially licensed Land Rover vehicles.
Beanstalk brings Vertagear and Audi together for gaming chairs
The collection combines ‘Audi’s precision craftsmanship with Vertagear’s industry-leading expertise in adaptive seating design’.
WildBrain details fresh Teletubbies partnerships, including Smobler, POP MART, MISSHA and more
“We’re tapping into the nostalgic roots of Teletubbies as we harness cross-category licensing growth in broader markets across North America, Latin America, Asia and Europe,” said Erin Morris, VP, Global Franchise Strategy & Retail at WildBrain.
Pac-Man Recipes? Jennifer Sims from Insight Editions reveals how the arcade icon translates to a cookbook
How did Insight Editions help create The Official Pac-Man Cookbook? Jennifer Sims tells all!
Minecraft details raft of new licensees across accessories, footwear, gaming gear and more
“Minecraft’s global licensing program continues to flourish, and we’re thrilled to welcome such a diverse array of new partners,” said Hanna Willis, Head of Consumer Products for Minecraft.
Think Influence named licensing agent for Big Games’ portfolio, including Pet Simulator, Big Paintball and My Restaurant
Areas of interest for the brands span limited-edition merchandise, collectibles, apparel collaborations, sponsorship activations and branded in-game integrations.
Think Influence brings Madrinas and Fisch together for limited-edition flavour
Tropical Kraken Surge features a refreshing tropical fruit profile ‘designed to energise fans and capture the spirit of in-game exploration’.
Think Influence to helm licensing, brand partnerships and global expansion strategies for Roblox fashion creator WhoseTrade
WhoseTrade has partnered with fashion powerhouses like adidas and Hugo Boss, as well as entertainment brands including Monstercat and Netflix.
Minecraft and adidas kick-off multi-year collaboration with A Minecraft Movie capsule collection
The collection boasts blocky prints, textured details and all over patterns inspired by key scenes from the film.
DC x Sonic the Hedgehog crossover kicks off with apparel and comic book series
The five-issue DC x Sonic the Hedgehog comic book series comes from writer Ian Flynn and artist Adam Bryce Thomas.