Video Games

Attractions will include the Mario Kart: Bowser’s Challenge ride, Toadstool Café and the 1-UP Factory gift shop.

Brands had an impact in Google’s ‘Year in Search’, with ‘how to become a fighter pilot’ being a popular search thanks to Top Gun: Maverick.

Steamforged Games’ Mat Hart and Sherwin Matthews discuss design, crowdfunding and the importance of not trying to please everyone.

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on the collaborative design process behind Wordle: The Party Game.

“We have a great team working together to bring this world to life for audio listeners, familiar as it is in another form to its millions of game fans,” said Alison Hindell, Commissioning Editor for Radio 4 Drama.

“We are absolutely blown away by the support for Elden Ring: The Board Game,” said Mat Hart, Co-Founder and Creative Director at Steamforged Games.

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

“Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future,” said David Lauren, Chief Branding and Innovation Officer at Ralph Lauren.