Toys & Games

“Hiya Toys have a great track record for quality and the designs for these figures have blown us away,” said Jason Kinglsey OBE, CEO of Rebellion.

Each item in the range comes with an exclusives Playmobil figure.

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

Golden Bear’s Barry Hughes talks about licensing soft toys – and developing ideas.

Surge Licensing’s Elan Freedman reveals how he brings out the best in creative people…

Director of Global Licensing and International Sales Andrew Hogan talks all things Dan Dee International.

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

We spoke with Jamie Beaumont, COO at Soapbox Labs, to talk conversational TV, voice tech-infused toys and how voice can shape the future of education.

The range includes a shirt featuring a real Where’s Wally? puzzle.

“I will certainly be interested to explore exciting licencing collaborations that work well,” said Dinosuit inventor Ross Padgett.