Toys & Games

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.

History in the making – of a board game! Jason Exum on the HISTORY Channel trivia game

Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.

“Our move into pet licensing is a natural extension for the brand,” said Jeremy Zag, Founder and CEO at ZAG.

“It is wonderful to mark this milestone with special products that the fans will love,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.

The slate also includes McFarlane Toys with a limited edition Ted Lasso figure and Funko with a Ted Lasso Funko POP Puzzle.

Dot Dash Design’s Paula Rich and Christa Mavroudis talk research, the heritage sector and bringing fresh angles to established brands.

Hot Wheels: Ultimate Challenge is a car makeover show inspired by the iconic toy brand.