Toys & Games

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

“Our partnership with Creative Kids only exemplifies the trajectory of Adopt Me,” said Richard Haines, Head of Consumer Products for Uplift Games.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.

‘With this new collection, children will enjoy falling asleep wearing designs featuring their favourite toy animal friends,’ said UNIQLO.

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

Each side of the ‘Evelyn Everywhere Rubik’s Cube’ features a character associated with a dimension seen in the multiverse movie.

From BT Phonecards to Pinata Smashlings: Toikido’s Anthony Rule on their upcoming toy launch…

“Our latest offering encompasses a curated Back to School edition focusing on iconic all over prints and fabrics,” said Hype’s Chief Operating Officer, Mike Thompson.

Dixit: MNK boasts 84 new cards featuring fragments of artwork from the Museum’s collection.