Path Entertainment and Hasbro ready Clue Lifesized immersive experience

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

“I want us to be one of the most creative IP houses in the world”: Toikido’s Darran Garnham on collabs, collectibles and creativity

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

Monopoly Dreams experience to open in Melbourne next month

“Our team has worked tirelessly to create an immersive experience that captures the essence of Monopoly and transports guests into a magical world of excitement and imagination,” said Mark Connolly, General Manager of Monopoly Dreams.

NERF World comes to Minecraft next month

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.

University Games readies Rocky Horror Show board game

The party game sees players sing the songs, quote lines and take part in some of the famous call backs from the live shows.

Dobble and CATAN to join Super Impulse’s World’s Smallest range in 2024

“We are thrilled to bring existing fans a new way to enjoy the games they love,” said Ness Jack, Licensing Manager at Asmodee Entertainment.

Bladez Toyz’s George Leeson on designing creative kits for brands like Hot Wheels, Minecraft and Harry Potter

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

YuMe Toys debuts latest Stranger Things collections

New collection is “testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts,” said YuMe’s Gurdeep Bains.

Mattel’s Pictionary Sketchbook line debuts with Jake Parker collaboration

Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.

Magic Light Pictures welcomes Bandai UK as master toy partner for Pip and Posy

“We can’t wait to start working with Bandai UK to develop an inspirational toy line that further deepens the connection children have with these wonderful characters,” said Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.