Toys & Games

“Our goal is to build a lifestyle licensing program that blends the brand’s nostalgic appeal with fun, high-quality products that surprise and delight fans in new ways,” said Ari Freedman, Vice President of Licensing, Surge Brands.

“Bringing the Barbie brand into the Playmobil world builds on values we both share and marks the next step in our partnership with Mattel,” said Playmobil CEO Bahri Kurter.

“We’re really excited to be introducing LEGO system bricks into our apps for the first time, giving kids even more ways to build, create, and play,” said Emmet O’Neill, Chief Executive of StoryToys.

Neal Hoffman reveals how Fanroll handles licenses for big names and classic games…

“This is a game created by fans for fans”: Ally Simpson – Senior Manager at Hasbro Games – discusses development of Priorities: Fourth Wing edition.

On Tuesday, September 2nd at Soho’s Century Club, Board Game Club’s menu will be packed full of titles from the list of finalists at this year’s Play Creators Awards.

“This collection brings core science concepts to life through products that children can touch, stretch, bounce and explore,” said Amy Harbour, Head of Licensing and Commercial Partnerships at the Science Museum.

“Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space,” said Gerhard Runken, EVP, Global Brand and Marketing at Jazwares.

“This game is for the readers who’ve stayed up way too late with these books and still want more,” said author Rebecca Yarros.

Bradley Bowman – Hasbro’s Senior Director of Global Licensed Toy and Games – on what to expect from the ‘Stretchiverse’.