Toys & Games
LEGO teams with Disney for LEGO Icons Captain Jack Sparrow’s Pirate Ship
Inspired by Disney’s Pirates of the Caribbean franchise, the 2,862-piece set boasts a raft of details.
Global Merchandising Services and Mattel give Backstreet Boys the Little People treatment
“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.
Toho International teams with The Op Games for Clue: Godzilla
Players must find out where Godzilla’s son is being kept, what evil group orchaestrated the kidnapping, and who is holding him hostage.
Surge Brands secures partners for Mister Softee across health and beauty, pet toys, apparel and more
“Our goal is to build a lifestyle licensing program that blends the brand’s nostalgic appeal with fun, high-quality products that surprise and delight fans in new ways,” said Ari Freedman, Vice President of Licensing, Surge Brands.
Playmobil to launch Barbie playsets in 2026
“Bringing the Barbie brand into the Playmobil world builds on values we both share and marks the next step in our partnership with Mattel,” said Playmobil CEO Bahri Kurter.
StoryToys launches LEGO Bluey mobile game
“We’re really excited to be introducing LEGO system bricks into our apps for the first time, giving kids even more ways to build, create, and play,” said Emmet O’Neill, Chief Executive of StoryToys.
Licensed brands in safe hands: Fanroll’s CEO, Neal Hoffman, on Dungeons & Dragons, CATAN and more
Neal Hoffman reveals how Fanroll handles licenses for big names and classic games…
Hasbro’s Ally Simpson on bringing publishing phenomenon Fourth Wing into board games
“This is a game created by fans for fans”: Ally Simpson – Senior Manager at Hasbro Games – discusses development of Priorities: Fourth Wing edition.
Board Game Club teams with Mojo Nation for event celebrating Play Creators Awards winners and finalists
On Tuesday, September 2nd at Soho’s Century Club, Board Game Club’s menu will be packed full of titles from the list of finalists at this year’s Play Creators Awards.
Science Museum teams with Funtime Gifts for Materials Science range
“This collection brings core science concepts to life through products that children can touch, stretch, bounce and explore,” said Amy Harbour, Head of Licensing and Commercial Partnerships at the Science Museum.