“Just incredible!”: SGLP’s Simon Gresswell reports back from the Tour de France

SGLP’s Simon Gresswell joins the ‘yellow circus’ and gives us a behind the scenes look at the 4th stage of the Tour de France.

Moonbug brings Liverpool FC and Blippi together for co-branded apparel and accessories

The launch follows a Liverpool-centric episode of the show where Blippi visited Anfield to learn how to be a football mascot.

One month left to get your nominations in for Brands Untapped 100: 2023 Edition

There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.

Nike debuts Air Max-themed Airphoria island within Fortnite

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

Minecraft bolsters licensee line-up with Crayola, Bladez Toys and American Greetings

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

Products of Change launches “game-changing” POC Industry Framework resource

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

From ‘Hard Drops’ to Tetrimino twists: Fluid’s Stacey Bates-McCue on crafting a style guide celebrating 40 years of Tetris

Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.

Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

Andamiro USA supports Shaq’s Garage with Tic Shaq Toe arcade game

“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.

Prada partners with adidas for football boot collection

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

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