Sports
Olympic Ribs debuts Corto Maltese edition of its OLR30SR boat
“This customised version of the OLR30SR is a perfect example of how a creative vision can transform into a tangible and breathtaking reality,” said Maurizio Distefano, president of Maurizio Distefano Licensing.
Rainforest takes centre stage in adidas TERREX and National Geographic’s latest collaboration
“The stunning, captivating hues of the rainforest are displayed in fresh ways across this 32-piece collection,” said Nadia Svensson, Senior Product Director of BU Outdoor.
Bumble partners with adidas to launch ‘Gym Buddy’ feature
Bumble members can add the adidas Gym Buddy badge to their profile to let potential matches see their interest in fitness.
Rad Stuff’s Chris Flatt on innovating the world of sports collectibles with metal model kits
“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.
Ruggable launches Arsenal collection
The Highbury Burgundy rug comes features a design inspired by the club’s iconic red currant shirts.
UFC promotes Meghan Mernin to VP of Licensing for Global Consumer Products.
“Meghan has been vital in shaping UFC’s global licensing effort,” said Tracey Bleczinski, UFC’s Senior Vice President of Global Consumer Products.
Bugatti teams with adidas for limited edition football boot
“By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique,” said Nick Craggs, General Manager and Senior Vice President at adidas Football.
IMG to helm licensing push for The British & Irish Lions
“This partnership underlines our long-term strategic ambition, which is to be the most successful and admired sporting brand,” said Tom Halsey, Commercial Director at The British & Irish Lions.
NFL debuts latest Origins collections with Don’t Stop Your Future and Plant Faced Clothing
NFL’s Origins programme is designed to highlight London designers and the communities they support.
adidas debuts collection inspired by Marvel’s Spider-Man 2 video game
Apparel from adidas will also be seen being worn by the citizens of Marvel’s New York in the game.