International Olympics Committee and Looney Tunes unite for consumer products programme

“The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition – making them an ideal licensing partner for the IOC,” said Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products.

Licensing Haus secures deals to bring Pabst Blue Ribbon into pet products, drinkware and more

New items include pet products from G Mason Group, drinkware from Grandstand Glassware and accessories from H3 Sportgear.

FanGirl Consulting & Brand Management to lead US licensing push for Cardio Bunny

Areas of interest for the ‘athleisure’ brand includes apparel, accessories, health and beauty, nutrition and more.

Vanessa Andreis – Former Head of Licensing at the Premier League – on the power of licensed promotions

“It’s important to challenge the status quo and stretch boundaries”: Vanessa Andreis, Former Head of Licensing at the Premier League, on how brands can help promotions take flight.

adidas launches Manchester United x Stone Roses apparel collection

The collection takes its design cues from the cover art of The Stone Roses’ This is The One.

LEGO debuts latest collabs with BMW, McLaren Racing and Senna

“We have created vehicles for both adults and kids, so they can enjoy a shared play experience together as they build,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

Olympic Ribs debuts Corto Maltese edition of its OLR30SR boat

“This customised version of the OLR30SR is a perfect example of how a creative vision can transform into a tangible and breathtaking reality,” said Maurizio Distefano, president of Maurizio Distefano Licensing.

Rainforest takes centre stage in adidas TERREX and National Geographic’s latest collaboration

“The stunning, captivating hues of the rainforest are displayed in fresh ways across this 32-piece collection,” said Nadia Svensson, Senior Product Director of BU Outdoor.

Bumble partners with adidas to launch ‘Gym Buddy’ feature

Bumble members can add the adidas Gym Buddy badge to their profile to let potential matches see their interest in fitness.

Rad Stuff’s Chris Flatt on innovating the world of sports collectibles with metal model kits

“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.

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