Sony

News
Sony, The Boys, Jamie Stevens

Sony Pictures Consumer Products details The Boys launches across apparel, coffee, collectibles and more

“For the final season, we focused on partnering with brands that authentically align with the series’ bold tone and devoted fanbase,” said Jamie Stevens, EVP, Worldwide Consumer Products at Sony Pictures Entertainment.

Interview
Jamie Stevens, Sony

Jamie Stevens – EVP at Sony Pictures Consumer Products – on building the GOAT licensing programme with a sports-fan mindset

Sony Pictures Consumer Products’ Jamie Stevens talks GOAT, creativity – and the untapped Sony Pictures brand that’s ripe for licensing.

Interview
Steffi Steffen, Sony, Astro Bot

Sony Interactive Entertainment’s Steffi Steffen talks fandom, creativity and the untapped potential of Astro Bot

“We don’t just license logos – we look for meaningful links that reflect the heart of each franchise”: In conversation with Steffi Steffen – Senior Director, Licensed Merchandise at Sony Interactive Entertainment.

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