Talking Brands: Dumb Ways to Die has plush, games, apparel… What other public safety campaigns could have a life in consumer products?

The Ashmolean Museum’s Carrie Hickman, Start Licensing’s Ian Downes and The Gift Association’s Chris Workman share their picks for campaigns that could have a life in licensing.

Spin Master’s Sam Susz discusses bringing Dumb Ways to Die into board games

Sam Susz – Senior Director of Games at Spin Master – on how Dumb Ways to Die highlights Spin’s innovative approach to licensed games.

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